Toyota

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27 Voortrekker Street, Acorn
Humansdorp, Eastern Cape
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NEWS BLOG

Celebrating the Toyota Hilux

Celebrating the Toyota Hilux

21 September 2016 by Francois Brits

Toyota South Africa Motors signed off an incredibly successful 2014, cementing its dominance as market leader in South Africa for the 35th consecutive year with 127,534 Toyota products finding a home during last year. This translates to a 19.8% market share in a market that showed great resilience, albeit with a slight year on year decline, totalling annual sales of 644,523 units. This is the fourth consecutive year that Toyota improves its market share. Toyota was also the number one brand in vehicle sales every month in 2014.

The year’s star performance came from the company’s evergreen Hilux which continued its dominance in the Light Commercial Vehicle (LCV) market segment, logging 37,561 units for the year; 8,829 units more than its closest competitor in the bakkie market. This makes Hilux not only the top-selling bakkie in the country, but also the top-selling vehicle overall for 2014 across all segments.

From a passenger segment perspective, Toyota has shown positive growth increasing its share in this segment to 15.5% — this is on the back of the introduction of new generation Corolla (9,893 units sold since March introduction) and the Corolla Quest (7,976 units sold since May introduction); as well as the affordable Etios which recorded exceptional sales of 17,835 units during 2014.

Other top performers in the company’s stable include Fortuner, which leads sales in the Sports Utility Vehicle (SUV) segment with consistent monthly sales in the excess of 600 units and total sales for the year at 10,088 units. In similar vein, the company’s smaller all-wheel drive RAV4 performed exceptionally well with 5,012 units sold during 2014; while the Quantum clearly remains a top favourite with 14,369 units sold.

Moving onto the heavy weights Toyota’s truck brand, Hino, retained its third position overall with a total of 3,844 units sold – this follows record sales months in March (425 units sold) and August (455 units sold) and the opening of a new R55-million Hino plant in Prospecton during May. Hino’s achieved its best December sales to date with 356 units sold over the Festive period.

Says Senior Vice President Sales and Marketing at Toyota South Africa, Calvyn Hamman: “We are incredibly proud of the company’s achievements during quite a tough 2014 – to celebrate 35 years of consecutive market leadership is indeed an amazing performance and we wish to thank our customers and dealers for their faith in our brand.

“Strong customer demand through our dealer network has led to an increase of 3.2% of Toyota sales through this channel, underlining the importance of a strong dealership footprint in the country,” says Hamman.

“We enjoyed a successful December with dealers pushing hard to achieve over 10,000 units sold and Hilux performing particularly strong, reclaiming its spot as top seller in the LCV segment with 3,343 units sold,” he says. Toyota’s December sales represent 20,1% market share (10,372 units); while its contribution to the export market tallies up to 5,319 units (24.3%)

“While 2014 sales certainly proved the market’s resilience, conditions were tough with two interest rate hikes and above average price increases on new vehicles,” says Hamman, adding that economic pressures leads to cautious and conservative consumer sentiment.

“However, we are excited about the 2015 prospects and believe the good news of a hefty fuel price reduction as early as this week bodes well for a positive new year. However, we will be watching developments around changes in company car taxation and potential interest rate increases toward the latter part of the year with interest as these factors could impact domestic sales,” he concludes.


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Toyota is steeds Suid-Afrikaners se gunsteling - motorvervaardiger, maar moeilike ekonomiese omstandighede beteken dat Volkswagen en Ford hul volgafstand in nuwevoertuigverkope verklein. Volgens die nasionale vereniging van voertuigvervaardigers (Naamsa) is 644 216 nuwe voertuie in 2014 in...

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by Dakota J.
(23 Mar 17 @ 3:18 pm)

Thanks for all the assistance I received last week. I am extremely impressed by the staff and how informative they were. I am now a proud owner of my first Toyota!

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by Tatiana B.
(9 Aug 16 @ 11:35 am)

It is nice to find a proper dealership that is interested in my needs. Toyota in Humansdorp were fantastic. I am not sure if this happens often - but I was greeted right away by the sales team and instead of trying to sell me something I did not want, they listened to my needs and took me for a test drive in my dream car. I must say, if I ever need another car, I will be back. Well done guys for the great way you handled me.

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by Think Local
(6 Jul 16 @ 2:08 pm)

To start this business off with a well-deserved review, we at Think Local decided to go first. In the time we have done business with Toyota, Think Local has found this business to be of high calibre that has a good reputation locally. With this backdrop, we recommend their services, not as a customer of theirs in this case, but as a supplier who believes their business ethics are a strong indicator of the quality of service members of the public could expect. We thank them for their support and wish them every success.

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PHOTO GALLERY

ABOUT US

Conveniently located between Port Elizabeth and Plettenberg Bay Humansdorp Toyota is well positioned to provide residents of Jeffreysbay, St Francis, Humansdorp, Langkloof, Tsitsikamma and Patensie with quality service. Humansdorp Toyota offers new vehicle sales, Workshop and Spares as well as Automark Certified Used Vehicles.

SERVICES

Quality Services

As a Toyota owner, you will already have experienced the pleasure of owning a vehicle that is synonymous with quality, reliability and durability. Why settle for anything less when it comes to servicing your Toyota? By servicing your Toyota at a Toyota Dealership, you will always find a competent partner by your side. We guarantee the best quality, many years of competence and competitive service rates.

Roadside Assistance

The Toyota Roadside Assistance Programme is applicable to all Toyota Models covered by a Toyota Warranty or Toyota Genuine Extended Warranty. Toyota Roadside Assistance entitles you to the following 24 hour emergency roadside assistance benefits.For your peace of mind we offer these value-added products.

Extended Service Plans

For when your vehicle needs care after your initial service plan has expired. We offer convenient payment options and inflation proof pricing.

Maintenance Plans

You get the benefits of a service plan along with cover for certain mechanical normal “wear and tear” items. A great “fixed cost motoring” solution.

Extended Warranties

For your peace of mind for when you are no longer covered by the initial factory warranty.

Call us now or send us your details and we will contact you for more information on our extensive value-added product

Financial Services

Humansdorp Toyota is an Family owned business and established itself as one of the best dealerships in South Africa and over the years has built a solid reputation for reliability and outstanding service delivery. We have consistently served the South African motoring community with integrity and have now added to our outstanding service a basket of products owned and distributed by ourselves.

We have established our own Insurance facility dedicated to underwriting Insurance products and programs for Humansdorp Toyota customers. Humansdorp Toyota is a registered financial services provider. FSP 19322.

Listed below are some of the products and services offered by the Humansdorp Toyota

These descriptions are summaries of the Insurance cover offered and more information can be obtained from any of our dealerships:

  • Purchaser's Protection Plan

Covering the outstanding balance owed to a finance institution by you the vehicle owner should you die, become disabled, be diagnosed with one of the listed dread diseases or become retrenched. In the event of death, disability or dread disease diagnosis the outstanding balance due to the Finance institution is settled in full. In the event of retrenchment the monthly instalment is paid for a number of months allowing you to find re-employment without the fear of the vehicle being repossessed.

  • Credit Shortfall

Should the vehicle insured and subject to finance be written off or stolen and the Insurance settlement amount paid is less than the amount due to settle the finance obligation this policy covers the shortfall and settles the debt in full. The policy has options to cover your underlying vehicle excess and the deposit paid to the finance company as well.

  • Motor Vehicle Warranty

Covering your vehicle against loss or damage caused by sudden unforeseen breaking of components such as engine, gearbox etc. The policy includes roadside assistance offered by Toyota South Africa.

  • Bodyline Protection

Bodyline protection keeps your second most expensive asset in showroom condition by repairing all minor scratches, dents and chips on the body work. It also covers chips to the vehicle windscreen and minor scratches on mag wheels.

  • Tyre and Rim Warranty

South African roads are fast becoming pothole hazards. With our unique policy damage caused to your vehicles tyres and rims is fully covered for a period of two years from the purchase date of your new vehicle.

DOCUMENTS

Brochure Toyota Humansdorp
09 Feb 17

MEET THE TEAM

Francois Brits
082 333 0808

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